As the seasons change, customers start looking for ways to bring warmer colours, natural textures and cosy seasonal touches into their homes. For retailers, it’s the perfect opportunity to refresh your displays and create inspiring spaces that encourage customers to stop, browse and discover something new.
We recently styled a dresser at the farm to show how some of our dried flowers, Ready for Retail products, wreath kits and seasonal accessories could come together in a store environment. From statement bunches to grab and go gifts, here are some of our favourite ways to merchandise for autumn and winter.
Create an inviting seasonal display
A strong seasonal display doesn’t need to be complicated. Combining different heights, textures and product types can create an eye-catching focal point while giving customers plenty to explore.
Our range of wholesale dried flowers, DIY wreath kits and seasonal accessories makes it easy to build a display that feels seasonal while offering products at a range of price points.
Think about using shelves, dressers, tables and baskets to create different levels, with larger bunches and statement products drawing the eye and smaller gifts and accessories encouraging customers to browse further.
Warm autumnal tones, rich jewel shades and natural textures work particularly well at this time of year, creating displays that feel welcoming and seasonal without being overly themed.
Add colour with Ready for Retail bouquets
Our Standard and Mini Ready for Retail dried flower bouquets are a customer favourite and an easy way to add colour and texture to your seasonal merchandising.
Use our Cardboard Display Bucket to merchandise the standard bouquets and our 4 Compartment Display Basket for the mini bouquets to create an organised, easy-to-browse presentation. Grouping several colourways together also gives customers the opportunity to compare their favourites and find the perfect bouquet for their home or as a gift.
For an extra inviting display, pair your bouquets with complementary seasonal products such as ceramic mugs, gift cards, candles or other small gifts. Creating these little lifestyle moments can help customers visualise how the products could look in their own homes.
Make wreath kits easy to grab and go
DIY wreath kits are a great way to bring creativity into your autumn and winter range, while also offering customers a fun project or thoughtful gift.
Create a display that shows customers exactly what they can make. Display one completed wreath alongside the boxed kits so shoppers can see the finished result before making their purchase.
Keep several kits within easy reach for a simple grab-and-go display. A finished wreath can also act as a visual focal point, helping to draw customers towards the rest of your wreath-making range.
Create a Winter Wreath Bar
Why not turn your wreath-making range into a destination within your store?
A Winter Wreath Bar gives customers the opportunity to browse different dried flowers, textures and seasonal accessories before creating their own wreath at home.
Create a dedicated area filled with dried flowers, ribbons, bows and jars of seasonal extras such as dried orange slices, cinnamon sticks and pine cones. Grouping these products together makes it easy for customers to pick and choose their favourites and create something personal.
Our wreath-making essentials and DIY wreath kits make a great addition too, whether customers are looking for a creative project, a Christmas activity or a thoughtful gift.
It’s a simple way to turn a collection of products into an experience and give customers another reason to spend time in your store.
Make a statement with colour and texture
Nothing captures the richness of autumn and winter quite like bold dried flower bunches.
Use buckets, vases or vessels to display bunches together, mixing different colours, shapes and textures to create a fuller, more abundant display.
Think rich jewel tones alongside natural grasses, structured heads and delicate stems. Grouping complementary colours together can create a strong visual impact, while mixing textures keeps the display interesting.
Don’t be afraid to let the flowers take centre stage. A few larger bunches can create an eye-catching focal point and help introduce customers to the wider range of dried flowers available in store.
Small in size, big on gifting
Smaller products are perfect for adding easy gifting opportunities throughout your seasonal displays.
Our Matchbox Bouquet has been designed with simple merchandising and gifting in mind. Its compact size makes it points of sale box easy to display alongside other gifts or position near the till for an easy add-on purchase.
Beautifully packaged and available at an accessible price point, it’s a thoughtful little gift for birthdays, thank yous, celebrations or simply brightening someone's day.
There’s even a dedicated space on the back of the box for customers to write a personal message, adding an extra thoughtful touch.
Think beyond a single display
The most effective seasonal merchandising doesn’t necessarily mean creating one large autumn or Christmas display and leaving it untouched for months.
Think about how you can gradually evolve your displays as the season progresses. Start with rich autumnal colours and textures, then introduce deeper jewel tones, natural materials and winter accessories as we move towards Christmas.
Moving products around, changing your colour combinations and introducing new seasonal items keeps your store feeling fresh and gives returning customers something new to discover.
Ready to Stock Up?
Whether you have a large shop floor or just a small dresser to work with, a few well-chosen products, thoughtful grouping and a little seasonal creativity can make a big impact.
Ordering from LSF Wholesale is quick and easy. If you don’t have a wholesale account yet, fill out our application form. Once approved, log in and start adding products to your basket.
Minimum order: £100+VAT
UK delivery: Free for orders over £500+VAT
