As Valentine’s Day is the next big event after Christmas, now’s the perfect time to consider how your product range can tap into shoppers’ growing interest in sustainability and long-lasting gifting. At LSF Wholesale, we know dried florals and freeze dried petals offer a beautiful, eco-friendly alternative that gives your customers gifts they’ll enjoy for weeks or months, not just days.
Image: Standard size Valentine's Ready for Retail Dried Flower Bouquet
Why dried florals work for retailers
Fresh cut blooms are timeless, but their short shelf life and transport impact can be tricky in today’s eco-conscious market. Dried flowers, on the other hand, offer:
- Longevity – No watering needed. Once displayed, they stay beautiful for months.
- Reduced waste – They don’t wilt after a few days, so there’s less product to throw away.
- Eco-credibility – Shoppers love gifting sustainably. Dried florals let you meet that demand.
To put it in perspective, Business Waste states Valentine’s Day in the UK adds an estimated nine million kilograms of CO₂ in the lead-up to February 14th due to additional gifts, meals and especially imported flowers. By stocking dried flowers and freeze dried petals from LSF Wholesale, your shop can offer a more sustainable choice that still feels luxurious.
Image: Helena with our large selection of dried flowers
Dried Valentine’s Bouquet
Our Valentine’s dried flower bouquet is available in standard and mini sizes, has been designed specifically for the season. Handcrafted from a mix of dried blooms, including oats, helichrysum, larkspur, lagurus, phalaris, and feather grass, it hits the classic reds and pinks shoppers expect while lasting far longer than fresh flowers
Some stems are lightly dyed to enhance their colour, creating a vibrant display that holds its charm. Each bouquet is hand-wrapped in kraft paper and ready for your shop floor, minimal prep, maximum impact.
Image: Standard and Mini Dried Flower Valentine's Ready for Retail Bouquets
Freeze Dried Rose Petals
Few things speak the language of love like red and pink roses. Our freeze dried petals bring timeless romance to any setting. Inspire your customers to sprinkle them, craft with them, or add them to a luxurious bath. Elegant, romantic, and biodegradable, the perfect Valentine’s touch.
Image: Red Freeze Dried Rose Petals
Dried Flower Bunches
Beyond Valentine’s bouquets and rose petals, our dried flower bunches offer flexibility and inspiration. With a mix of textures, tones, and shapes, from soft blush to deep red, they let retailers create bespoke displays, centrepieces, or premium gift add-ons.
Because dried flowers require minimal upkeep, they’re ideal for shops where fresh turnover is a challenge, while still allowing creativity and premium pricing.
Image: Selection of our British grown blooms
Tips for presenting dried flowers in your store
- Longevity messaging – Use wooden flower picks to add messages such as “Lasts for months, not days.” Highlight the zero-maintenance factor.
- Cross-sell opportunities – Pair bouquets with vases, candles, or bath and craft sets featuring petals.
- Visual merchandising – Embrace reds, pinks, and blush tones, and mix in natural materials like wood and kraft paper to tell the sustainability story.
By offering dried flowers that are beautiful, long lasting, and sustainable, you appeal to shoppers who care about both style and ethics.
Plan your Valentine’s stock today
Explore our Valentine’s range and offer your customers blooms that stay beautiful long after Valentine’s Day.
