Dried flower bouquets have a timeless charm that appeals to customers, but a beautiful product alone isn’t always enough to drive sales. Thoughtful merchandising can make all the difference, turning a simple display into an inspiring shopping experience that encourages browsing, handling, and ultimately, purchasing. Here’s how to showcase dried flowers effectively in your store or retail space.
1. Create Atmosphere with Natural Props
Setting the scene is key. Using props that complement the character of dried flowers, such as wooden crates, wicker baskets, rustic pails, eco-friendly buckets and statement vases, creates a visually appealing and aspirational display.
Smaller displays, like mini bouquets, benefit from structured holders. Our 4 compartment basket works perfectly, allowing three to four mini bouquets per section. This not only keeps the display neat and organised but also clearly showcases the range of colours and textures, making it easy for customers to choose.
2. Give Bouquets Space to Breathe
Customers want to interact with dried flowers, they like to lift them, feel the texture, and inspect the quality. Overcrowding can make bouquets look messy, crumple the kraft paper, and discourage handling.
Allow bouquets enough space to stand upright in baskets or crates, or lay them flat in no more than two layers. The key is accessibility, when customers can easily see and touch the flowers, they are far more likely to engage and purchase.
3. Layer Your Display Thoughtfully
Visual hierarchy matters. Smaller bouquets should be placed higher up, closer to eye level, while larger bouquets sit lower, making it easier for customers to view and pick up. Grouping similar colours together can create a striking, cohesive display that draws attention.
Mini bouquets perform exceptionally well at till-side or impulse-buy areas, while floor-level styling in a large basket, crate, or vase works well for larger arrangements. A layered, thoughtfully arranged display creates depth, encourages movement, and keeps customers exploring.
4. Tell the Story with Signage
Signage can transform a display from attractive to persuasive. Highlighting the story behind your dried flowers, such as British grown origins, sustainability, year-round availability, and low-maintenance qualities, helps customers understand the value of the product.
Use small countertop signs, or handwritten cards on bamboo picks or chalkboards to communicate these key messages. When customers connect with the story, they are more likely to form an emotional attachment and make a purchase.
5. Inspire with Styling and Upselling
Pairing dried flowers with complementary items like vases, baskets, or bamboo picks provides customers with styling inspiration and can increase order value. A well-styled display shows how flowers can be used at home, making the product feel complete and desirable.
From four compartment wicker baskets to eco-friendly buckets and bamboo picks, we offer everything you need to create effective, inspiring displays. Explore our wholesale accessories online and make your dried flower displays as beautiful as the flowers themselves.
For more tips, advice, and inspiration make sure to follow us on Instagram.
