Client Overview
Sector: Artisan Soap & Gifting
Product Used: Dried Petals
Website: muckandmelt.co.uk
Instagram: @muck_and_melt_soaps
Muck & Melt is an artisan soap brand creating luxury, colourful, natural soaps that resemble miniature works of art. Each soap is crafted using only plant- and earth-based ingredients, blending creativity with a strong commitment to sustainability.
The Challenge: Finding Packaging That Reflects The Brand
For Muck & Melt, the unboxing experience is an extension of the product itself. Their soaps are inspired by the natural world, by colour, texture and the changing seasons. The packaging therefore needed to feel just as considered. They were looking for a filler that felt beautiful and luxurious yet remained completely natural, sustainable and aligned with their brand values. It had to enhance the moment a customer opened their order while staying true to the brand’s nature-led identity.
The Solution: Using Dried Petals as Sustainable Filler
Dried petals immediately stood out as the perfect choice, bringing the essence of nature into every parcel. The petals not only elevate the presentation but also connect the product back to its inspiration, the natural world, while adding a seasonal, crafted feel.
They even provided a subtle nod to the founder’s former career as a florist, making the packaging feel distinctly personal and meaningful.
Why Muck & Melt Chose LSF Wholesale
Muck & Melt selected LSF Wholesale because of the consistently exceptional quality of the petals. They valued the vibrant colours, beautiful preservation and the fact that the petals are British grown using sustainable methods. As a small British business themselves, supporting another nature-led business felt like the right fit. The shared appreciation for natural beauty, the seasons and responsible production helped form a partnership that aligned seamlessly with their ethos.
Bringing Values to Life Through Packaging
Sustainability is central to Muck & Melt’s mission. Every part of their product, from the soap itself to the packaging it arrives in, is chosen with care. By using LSF Wholesale’s petals, they are able to deliver a luxury gifting experience that is still fully compostable or recyclable. The petals help reinforce the connection to nature from the moment the box is opened, while also allowing Muck & Melt to support British grown materials and thoughtful, small-batch production. This combination strengthens both the story and the customer’s emotional experience with each order.
Client Testimonial
“It’s always a joy to receive a delivery from LSF Wholesale. The petals are exquisitely preserved and retain their bright colours. As a small business owner, it’s invaluable being able to rely on such a trustworthy supplier who delivers exceptional quality every time.”
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