As spring and summer trading builds, it’s a key time for retailers to refresh displays and encourage customers to explore more of the store. Thoughtful merchandising not only improves product visibility but can also increase basket size through considered product pairing.
At LSF Wholesale, our dried flowers and seasonal collections are designed to work beautifully together, helping you create cohesive in store displays with ease.
Create Displays That Encourage Add-On Sales
Cross merchandising remains one of the most effective ways to drive additional sales in store. By grouping complementary products together, you can create displays that feel curated while encouraging customers to purchase more than one item.
For example, our lavender bunches pair naturally with Spring/Summer DIY Wreath Kits, mini dried flower bouquets and biodegradable petal confetti boxes. Together, they create a strong seasonal story that works across home décor, gifting and craft led displays.
These can be positioned as:
- A spring home styling feature
- A seasonal gifting display
- A DIY and craft inspiration area
Think Beyond Just Flowers
To maximise sales potential, consider how our products can sit alongside items you already stock in-store.
For example:
- Display mini dried flower bouquets in bud vases or small ceramic vessels to encourage linked purchases and give customers styling ideas.
- Position wreath kits near craft supplies or creative hobby ranges to support DIY-led buying.
- Merchandise petal confetti sachets alongside gifting, wedding and celebration products to tap into occasion-based shopping.
Helping customers visualise products in use is a simple but effective way to encourage add-on purchases and increase average order value.
Use Seasonal Moments to Drive Interest
Spring and summer bring strong demand for celebration-led and gifting products, particularly across weddings and events.
With wedding season underway, petal confetti remains a strong in store driver. Positioning confetti boxes and sachets within celebration or gifting displays can help capture occasion led sales, particularly when merchandised alongside complementary décor or dried flower products.
Make Merchandising Simple with Curated Collections
To support seasonal buying, our Occasions section brings together complementary product groupings designed to make merchandising and ordering easier for trade customers.
These curated selections allow you to quickly build cohesive displays without the need to source individual items separately.
Why Product Pairing Works for Retailers
Effective product pairing can help retailers:
- Increase add-on sales opportunities
- Improve average basket spend
- Create stronger in store storytelling
- Refresh seasonal displays quickly and easily
By grouping products that naturally complement each other, you can create displays that feel considered, while supporting stronger commercial performance.
Support Your In Store Displays
Alongside our seasonal product ranges, we also offer a free marketing pack to help support your in store displays. It includes useful materials designed to help promote your products and encourage customer engagement at point of sale. Don’t forget to add the Marketing Pack to your order.
Ready to Stock Up?
Ordering from LSF Wholesale is quick and easy. If you don’t have a wholesale account yet, fill out our application form. Once approved, log in and start adding products to your basket.
Minimum order: £100+VAT
UK delivery: Free for orders over £500+VAT
